Intention —-

context & accomplishments

I'm a communications and content marketer who's developed and managed content for companies like YouTube, ServiceNow, and Wells Fargo. On top of running content initiatives for a range of brands and racking up thousands of views on my Forbes article as a ghostwriter, I'm also the Creator of a 5-star podcast, the Women of Color Talk Biz Podcast, created for women careerists and allies to thrive in the workplace. Connect if you want to talk shop about networking:

https://www.linkedin.com/in/mb-w/

CONSULTING ROLES:

servicenow, IT EMERGING TECH GROUP Content producer

09/2021 - current

●  Managing B2B content production across teams for IT product launches, releases, store events, and updates. Story planning and workflows includes executive thought leadership for awareness initiatives, newsletters, calendaring, video scripting, decks, case studies, social media posts. Recent accomplishment: Crafted a sales enablement article placed in Forbes for our citizen development program, hitting 17K views in two mos. Created an engaging workflow environment to collaborate and lead tech stories with branding and a roadmap framework in mind.

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WOC (Women of Color) Talk Biz, PODCASTer & PRODUCER

04/2020 - 07/2023

●  Crafted and managed B2B content production across teams for IT product launches, releases, store events, and updates. Story planning and workflows included executive thought leadership for awareness initiatives, newsletters, calendaring, video scripting, decks, case studies, social media posts. Recent accomplishment: crafted an executive thought leadership article placed in Forbes for our citizen development program. Created an engaging workflow environment to collaborate and lead tech stories with branding and a framework strategy in mind.

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seiler llp, content marketing Lead/pm

09/2020 - 09/2021

●  Supported business development through project management of client newsletters. Managed contract writers, editorial freelancers, and asset distribution on multiple channels internally and externally. Owned client newsletter delivery zeroing in on user outreach, landing pages, Covid/client impact, events, and exec. approvals.

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Wells Fargo, MarCom digital marketing consultant

10/2019 - 09/2020

● Worked in a dynamic ecosystem to generate, deliver, and publish marketing content for B2B banking clients in the company’s commercial and wholesale lines of business. Managed website copy generation, proofing, and publishing with cross-functional teams for Home Pages, Service Updates, Sign Ons, and Mobile Pages. Successfully delivered content against complex internal SLAs with compliance approvals, resource constraints, and tight deadlines. Developed relationships with designers, product managers, PMs.

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Cisco, Global Social Media Marketing Manager,

10/2018 - 10/2019

●  Responsible for campaign management of Lead Gen initiatives within social media, driving sign-ups, engagement, and growth. On average, received an increase in captured leads with each campaign, delivering at 15% above KPI goals.

●  Wins reached through social media curation, strategic and tactical planning and publishing, copywriting, campaign editorial calendaring, engagement, promoting thought leadership useful to personas in the customer lifecycle, and analytic reporting.

●  Managed internal social for employee advocacy to further promote campaigns and advocacy marketing integration. Recent method: collaboration with micro-influencers to create UGC for campaigns via ideation and publishing. Heavy cross-collaboration with customer advocate marketing and newsletter writing staff on campaigns.

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YouTube-Google,coordinator & Brand manager

04/2017 - 10/2018

●  As a Brand Specialist and Account Coordinator, supported all aspects of the video ad lifecycle, starting with pre-sales, high quality campaign creation for global clients, delivery and support, and post-sales support. Successfully executed approximately 300 video ads (29 campaigns) with the opportunity to handle execution of new ad categories, included project management of several major client accounts, planning with sales and advertising agencies, and reserving ads.

●  Created recommendations on budget and inventory allocation, refined negotiation skills, managed communications with several stakeholders from sales support to vendor traffickers, and successfully resolved deployment issues through the triaging process.

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Wells Fargo, Digital Marketing Consultant

08/2016 - 04/2017

● Performed key writer and strategist roles on marketing team. Created 40 emails targeting new and existing customers to drive lead generation, sales, and educate on topics that impacted the consumers and small businesses. Wrote 30 segmented lead generation emails to that were custom tailored to fit each target audience’s core-values and needs. Created both nurture and demand generation marketing communications that reached thousands of customers.

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Autodesk, Global Services, CONTENT MARKETING MANAGER

02/2015 - 08/2016

●  Managed service line content for two program managers. Channel tasks included proofing and publishing customer success videos, refurbishing pitch decks, rebranding content, editing video scripts, sourcing leads for customer stories, driving newsletters, and social media. Utilized 3rd party agencies for event collateral, newsletter distribution, and analytics.

● Enabled our marketing division to increase asset downloads by 48% year-over-year while motivating sales teams to use rebranded content for pitch meetings. Through teamwork and promotions, the sales team boosted their use of sales tools and assets.

Full-Time Roles:

Kenzo Estate Winery, E-commerce & Web Marketing Manager

12/2012 - 08/2014

●  Planned editorial calendar, online sales and social media strategies, website content and copy, marketing metrics, and email newsletter campaigns to drive online sales and conversions.

●   Exceeded over $141 K in online revenue growth over a 7-month timeframe through development and management of 14 campaigns by optimizing campaigns via analytic insights, use of cross-channel strategy and tactics, and surpassing online conversion goals.

Education

cal state university long beach

B.A., ENGLISH LANGUAGE EDUCATION, COMPARATIVE LITERATURE

e-Cornell, Cornell Executive Education

PRODUCT DEVELOPMENT & DIGITAL MARKETING COURSE

ACADEMY X, SAN FRANCISCO

WEB MARKETING CERTIFICATE - SEO, SOCIAL MEDIA, PPC, ANALYTICS, XHTML

HubSpot Academy, ONLINE

MARKETING CERTIFICATION - LEVEL I & II

PAYS TO PODCAST ACCELERATOR

2 MONTH PROGRAM

InterestS

Podcasting, Coffee Roasting, Media & Entertainment, The ExPat Woman, Performance Arts,

Yoga, Running, Hiking, Ski Trips, Corgi Mutts, So Cal